Director Product Marketing

Pliops USA · Senior

About The Position

Founded in 2017, Pliops is a technology innovator focused on making data centers run faster and more efficiently. A fundamental building block for the data-centric era, the Pliops storage platform addresses the exponential growth of data storage – and the subsequent computational processing requirements this has created.

Pliops uses innovative, patented data structures and algorithms to eliminate data amplification and enable consistently high I/O performance, capacity, and endurance – reaching up to 100x faster data access with just a fraction of the computational load and power consumption.

Pliops was recently named as one of the 10 hottest semiconductor startups in 2020 by CRN and its storage processors are shipping to select customers. The company has raised $115M to date from leading global investors including State of Mind Ventures, Viola Ventures, Intel Capital, KDT, SoftBank Ventures Asia, NVIDIA, Expon Capital, Western Digital, Xilinx and Sweetwood Capital.

In this role you will:

-Use customer and competitive research to influence product strategy and drive effective messaging

-Develop and own product positioning, messaging, and value propositions that differentiate Pliops solutions in the marketplace

-Build and own cross-team marketing campaigns and GTM process to ensure successful, integrated launches for new product features and solutions

-Craft engaging audience-specific marketing assets and content, including case studies, solution briefs, web content, presentations, datasheets, whitepapers, and sales playbooks that can be utilized globally

-Provide input about product priorities and goals for Product Management

-Define market segmentation and develop the right marketing strategy that maps to target buyer, business problems, and IT/ Engineering initiatives aligned with the business opportunity

-Create content and sales tools to accelerate conversion rates at each stage of the sales funnel

-Partner with the Marketing & Sales Development team to build and execute campaigns

-Define and execute sales enablement strategy for sales/ business development, field, solution architect, and partner-facing roles; develop and deliver sales enablement content and playbooks

-Gather intelligence on key competitors and draft differentiation materials for the field and external consumption

-Develop and implement analyst engagement strategy and drive industry analyst briefings

-Help to shape and execute PR strategy in collaboration with PR agency

-Support the team in setting clear goals and key results, ensure that those are communicated and visible across the company and progress is shared regularly


-Experience in product marketing with Storage Technologies, Flash Storage, and or SSDs

-Cloud and enterprise business applications such as SQL/ no-SQL databases or Analytics applications are not required but would be a big plus

-Knowledge of application benchmarking tools is a plus as well

-Proven track record in building, getting buy-in, and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment

-Able to coordinate across many teams and perform in a fast-moving startup environment 

-Proven experience being self-directed and working with minimal supervision

-Demonstrated experience building credibility with and delivering results for product teams, sales teams, and customers

-Outstanding written and verbal communications skills to explain and translate complex technical concepts into simple and intuitive communication

-Ability to use data to measure results and inform decision-making and strategy development

-Bachelor’s degree in marketing, English, journalism or related area; MBA is a plus

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