Pliops was founded in 2017 by flash storage industry veterans from Samsung, M-Systems and XtremIO.  Pliops is creating a new category of product that enables cloud and enterprise data centers to access data up to 50X faster with 1/10th of the computational load and power consumption. Its technology collapses multiple inefficient layers into one ultra-fast device based on a groundbreaking patent-pending approach.  Pliops’ solution solves the scalability challenges raised by the cloud data explosion and the increasing data requirements of AI and ML applications.

Our Team

Uri Beitler

CEO & Founder


Prior to co-founding Pliops, Uri headed Samsung’s SSD Controller Development Center in Israel where he led the development of advanced NAND storage technologies, holds MSEE, BSEE degrees from Tel Aviv University, Summa Cum Laude and served in the Unit 8200 Intelligence Division of the Israel Defense Corps.

Moshe Twitto

CTO & Founder


Moshe is an expert in advanced data management and coding algorithms. Prior to co-founding Pliops, Moshe served as CTO of Samsung’s SSD Controller Development Center in Israel, holds MSEE, BSEE degrees from Technion University, Summa Cum Laude and served in the Unit 8200 Intelligence Division of the Israel Defense Corps.

Aryeh Mergi

Chairman & Founder


Co-founder of three successful startups, M-Systems, XtremIO and ActivePath and an active Chairman at Pliops. Received FMS2018 Lifetime Achievement Award​.

Steve Fingerhut

President & CBO


Steve has built multiple new technology businesses to over a billion in annual revenue. His experience includes SVP/GM Toshiba Memory America’s SSD Business Unit, VP Marketing SanDisk’s Enterprise SSD division, Co-founder and VP Marketing LSI’s Accelerated Solutions Division, and multiple roles across sales, marketing and strategic planning at Intel. Holds an MBA degree from Yale University.

Ofer Bustin COO at Pliops

Ofer Bustin



Before joining Pliops, Ofer served as COO for Dustphotonics and before as Vice President at Mellanox Technologies, managing Silicon and Electro-Optical Operations. Ofer brings 20 years of experience in operations, engineering, and corporate quality, building the infrastructure, methodologies, and execution to take companies from an early start-up to a public company generating $1B annual revenue. Ofer holds a BSc. from the Technion Institute of Technology.

Gilad Rosen



Gilad brings deep experience leading finance, accounting, legal, and operations of early-stage to global companies in various business sectors. Before joining Pliops, Gilad served as the CFO of Nutrino Health, leading it from Round A to acquisition by Medtronic Plc. Before that, Gilad led the finance and tax operation of AGT innovation and worked for nine years as an accountant and advocate in Ernst & Young and Gornitzky & Co. Gilad holds a dual degree in Law (LL.B) and Accounting from Tel-Aviv University (cum laude).

Hadar Ron

VP Human Resources


Hadar brings more than 13 years of global Human Resources experience in the high tech industry across the full HR cycle, including HR strategic planning, organizational structure optimization, and corporate level change management. Before joining Pliops, Hadar held various executive positions. She was the head of HR for IBM Research Lab (Haifa) and the Organizational Development and Diversity leader for IBM in Israel.
Hadar is a certified attorney in the Israel Bar. She holds LL.M. from Tel-Aviv University.

Poza Meir

VP Strategic Planning


Poza is an industry veteran holding multiple roles including CTO of M-Systems, VP of Engineering at SanDisk, CTO and GM of Anobit s Enterprise SSD business, CTO of Apple Israel, and Chief Strategy Officer of Elastifile. He holds a BSEE degree from Tel Aviv University, Summa Cum Laude.

Edward Bortnikov

VP Technology


Edward oversees the company’s research and architecture of next-generation products. He brings to Pliops a 20-year track record in software engineering, distributed computing, databases, machine learning, search, storage, and networking systems. Prior to Pliops, Edward was Sr. Director of Research at Yahoo!, where he led the Scalable Systems research group. He received his PhD (EE), MSc (CS) and BA (CS, cum Laude) from Technion, Haifa.